It can be difficult to verbalize what you're looking for. I get it!

My brain is visual, and it’s my job to listen, ask the right questions, and create designs that bring your ideas to life. I make collaboration easy with efficient tools and accurate timelines. When needed, I collaborate with trusted partners to scale projects and add specialized expertise to ensure that every client’s goal is met. Ready to get started?

Services Offered

LOGO DESIGN

  • New businesses, smaller organizations or events in need of a logo, or established brands looking for a logo refresh.

    • Logo wordmark - one-color logo using typography font treatments (no icon/graphics included)

    • Files for color and white (knockout) logos

    • File types for print and digital uses

    • File usage guide


    Optional Add-ons (add’l cost)

    • Icon or small graphic

  • 4-6 weeks

    (depends on scope, rush available with add’l fee)

FULL BRAND IDENTITY

  • New businesses with standard budget or established companies looking for a refresh.

    • Competitive brand research

    • Standard and secondary logo

    • Primary and secondary logos

    • Brand icon/sub-mark

    • Color palette

    • Font recommendations

    • Brand style guide

    • Files for full-color and white (knockout) logos

    • File types for print and digital uses

    • File usage guide


    Optional Add-ons (add’l cost)

    • Brand photo session

  • 6-10 weeks

    (depends on scope, rush available with add’l fee)

BRAND AUDIT

  • Brands seeking advice to improve their visual identity, assets and marketing materials.

    • Competitive brand analysis

    • Comprehensive inspection of visual identity including logo, creative assets, and brand guidelines (color palette, font choices), print materials, digital campaigns and social media content 

    • Recommendations for improvements to better represent the brand for deeper impact and higher sales 

    • Live presentation and discussion of findings

    • Document containing recommendations


    Optional Add-ons (add’l cost)

    • Brand style guide creation or update

    • Implementation of recommendations

  • 2-3 weeks

    (depends on scope, rush available with add’l fee)

WEBSITE DESIGN

  • Businesses in need of a new web presence or those with a site that needs some sprucing up.

    • 5-page website

    • Collaborative design mock-ups for review

    • Basic SEO and Google Analytics set-up

    • Websites are built on Squarespace or Wix


    Optional Add-ons (add’l cost)

    • Additional pages

    • Online store set-up

    • Membership area

    • Appointment booking functionality

  • 4-6 weeks

    (depends on scope, rush available with add’l fee)

WEBSITE AUDIT

  • Websites in needs of strategy, content and/or design updates.


  • Review of and recommendations for:

    • Site structure and navigation

    • Brand and visual consistency

    • Accessibility and usability

    • Page speed and performance

    • SEO fundamentals

    • Messaging and content clarity

    Optional Add-ons (add’l cost):

    • Copywriting

    • Competitive analysis

    • Redesign mockups

    • Implementation

  • 2-3 weeks

PROJECT COSTS

As a business owner myself, I understand how important it is to stretch every dollar. And because my goal is always to ensure a fair, thoughtful investment for each of my clients, instead of fixed packages, pricing is determined on a project-by-project basis. Rest assured that when I give you a quote, it reflects the individual requirements of that project and the actual work involved.

A WORD ON AI

The work I create is entirely original and is developed either independently or in collaboration with other creative professionals. While AI resources may be used for research in the name of efficiency, absolutely NO artificial intelligence is used in the creation of artwork. Everything my clients receive is shaped through a hands-on creative process, usually starting with a good old pencil and paper.

If you have questions or would like to chat about a potential project, please fill out the project inquiry form linked here to get started.

PROJECT INQUIRY

  • "I handpicked Jen to build my website, logo and stationary design. I can't say enough about how wonderful my site looks. Jen "got" the essence of my services and I am getting compliments on my branding materials on a weekly basis. I feel very comfortable referring her to others. It is a pleasure working with her!"

    — VitaminN

  • "What was great about working with Jen on our redesign is that all of her ideas were exactly what I was looking for, so that we didn’t have to go back and forth. She is also very honest and professional when giving feedback, which I really appreciate. I trust her completely!"

    — Wrapped Up In Sports

  • "We are SO thrilled with the branding and the logo and colors. I really appreciated Jen encouraging that color scheme as I don't know that I would have chosen it without her encouragement."

    — Red Mountain Pet Sitting

  • "Jen's creativity, attention to detail, and enthusiasm made overwhelming goals enjoyable and approachable. Needless to say, Jen's contributions have had a lasting impact on our business success."

    — Corbin Chase Health

  • "Jen went above and beyond. I hired her to upgrade my logo and website and I’m very happy with the end product. My website looks professional but still encompasses my own personality and branding. Jen answered any questions I had about the process quickly and always found solutions. I will be hiring her again in the future! "

    — The Garden Medium

  • "Jen is a fantastic team player. She is organized, collaborative and able to get things done on budget and with positive results. She possesses a level of enthusiasm that is contagious and I would highly recommend Jen for anyone seeking a responsible, results driven, creative soul."

    — Aurora Photos

  • "Jennifer is a very talented designer - she's very process- and detail-oriented as well as creative. Having worked together for a number of years on projects large and small, I've seen firsthand how Jen can capably tackle anything design-oriented, whether it’s branding, websites, packaging or collateral. What's more, she comes with a fun-loving personality and a sparkle in her eye, so everyone quickly loved working with her."

    — Matter Communications

  • "I have been lucky enough to work with Jen and consider her a valued member of our team at an incredibly fast-paced agency. She is uniquely talented to help us with design, writing projects, and manages her projects very smoothly. Her contributions and owned responsibility are invaluable to me and the company."

    — DMG