Cowan, Buldoc & Dougherty Accountants were ready to evolve beyond an older, traditional professional services brand rooted in dark greens and gold. The refreshed identity explores a navigational theme, reflecting the role the firm plays in guiding clients through complex tax codes and long-term financial planning. A compass rose became the foundation of the logomark, paired with an abbreviated name set in a modern yet classic typeface to convey trust, stability, and longevity while feeling current and relevant. The color palette was updated to include deep blue and teal green to reinforce the navigational concept, with a restrained splash of Nantucket red to add warmth, distinction, and a subtle New England sensibility.