Mintz is a multinational law firm serving clients across a wide range of practice areas, including litigation, life sciences, private equity, energy, and technology. The brand update marked a clear shift away from a traditional, legacy look toward a bolder, more contemporary identity. Shortening the name from Mintz, Levin, Cohn, Ferris, Glovsky and Popeo to simply Mintz signaled that evolution, while an unexpected color palette helped set the firm apart within a conservative industry.

The new identity was rolled out across both print and digital touchpoints, alongside a full website redesign completed in partnership with a development agency. Ongoing work included internal branding, event and report design, microsites, email campaigns, and long-form editorial journals highlighting the firm’s pro bono initiatives.