Matter Communications, a PR and marketing agency headquartered in Newburyport, Massachusetts, needed a comprehensive brand refresh that included a updated logo and a full website redesign. Transitioning the logotype from an outdated serif to a clean, modern slab typeface immediately elevated the brand’s presence, reinforcing its credibility while signaling a more contemporary, confident point of view.

The color palette evolved from a muted, deeper red to a bold cherry red designed to stand out across signage, print collateral, and digital environments. A set of complementary secondary colors was introduced to add depth, flexibility, and range, allowing the brand to scale seamlessly across platforms and campaigns.